The European Mobility Week is an awareness raising campaign aiming at sensibilising citizens to the use of public transport, cycling, walking and at encouraging European cities to promote these modes of transport and to invest in the new necessary infrastructures.
The overall aim of the European Mobility Week campaign is to encourage public awareness of the need to act against pollution caused by the increase in motorised traffic in the urban environment. In fact, it is not just a question of fighting atmospheric pollution or noise but also of improving the quality of urban life.
Accordingly, that operation is centred on three types of measures, designed to:
– encourage the use of alternative forms of transport and travel other than private cars,
It is an opportunity for all the participating cities and towns to show how much environmental issues concern them. The operation will allow them to express themselves on the matter and at the same time give citizens an opportunity to show their support by their interest and involvement, for measures for a better quality of life in the urban environment. Because to offer everyone an alternative means of getting around, necessarily entails rethinking the apportionment of the highways. Therefore, the European Mobility Week is a unique moment in the year when the elected town councillors can test their transport policies and present them to the citizens.
In its 2009’s Action Plan on Urban Mobility, the European Commission presented the European Mobility Week as one of those sustainable mobility campaigns that “play an important role in the creation of a new culture for urban mobility”. The Commission will continue to support the campaign and contribute to its further development.